Pure Inc. - IV
In 2004 Pure Inc. released one of the best debut albums ever. The Swiss band has another two studio albums under their belt. Both albums were good but suffered to match the debut.
 
The same goes for "IV". It's a good album, but compared to the debut Pure Inc. needs to write more catchy refrains. Musical wise all Pure Inc. albums have been closely related and opener Once Upon A Time is characteristic Pure Inc. with Heavy razor sharp guitars and the trademark vocals of Gianni Pontillo vocals in-front.
 
Pure Inc. have all the ingredients to make it big especially a very solid guitarist, world class singer and a tight backing section. Pure Inc. has written some great tunes for this record and Blood Runs Black plus F.U.C.K are great example that it is possible to combine aggressive playing with melody and choruses.
 
The best song is To the Rhythm. It suits Pure inc. to break away from the dark approach and play a bright tune. The strongest of the darker tunes are the brilliant closer Beyond the Universe.
 
"IV" is a mix of Hard Rock and aggressive modern rock with a twist of the grunge groove. Sexells a funky tune with saxophone displaying the diversity of the band.
 
All in all a very good album. These guys have so much going for them that I just wish they would go back and listen to the catchy choruses of the "Pure Inc." album and with that in mind write their next killer release.

Written by Michael
Friday, November 26, 2010
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Ratings

Michael: 7/10

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Review by Michael

Released by
Headstrong/Brownsville - 2010

Tracklisting
01. Once Upon A Time
02. Blood Runs Black
03. Fading To Grey
04. F.U.C.K
05. My Riverbed
06. Diary Of A Suicidal Man (Open Road)
07. Number 7
08. Take Me Away
09. To The Rhythm
10. Sexxells
11. Beyond The Universe


Style
Heavy modern Rock

Related links
Visit the band page

Pure Inc. - Official Website

Other articles
Pure Inc. - (Michael)

A New Days Dawn - (Michael)

Interview with Gianni Pontillo - (Michael)



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Ratings
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3 - Bad
4 - Below average
5 - Average
6 - Good
7 - Very good
8 - Outstanding
9 - Genius
10 - Masterpiece
666 - Unrated

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